ERIC Number: ED288090
Record Type: RIE
Publication Date: 1987-Mar
Reference Count: N/A
Marketing: Managing the Marketing Mix. Courseware Evaluation for Vocational and Technical Education.
Fleming, Lian; And Others
This courseware evaluation rates the Marketing: Managing the Marketing Mix program developed by Control Data Limited. (This program--not contained in this document--is designed to introduce decisions made by marketing managers during the implementation phase of marketing.) Part A describes the program in terms of subject area (marketing, decision making, promotion) and hardware requirements (IBM PC), indicates its suitability for use as a tutorial in adult and higher education, lists supporting materials (learning guide), and gives a time estimate (7 hours). Availability information includes backup policy and contact address. Part B contains the evaluation criteria in eight categories; reviewer ratings appear as yes, somewhat, no, and not applicable, with explanatory comments. Part C summarizes the evaluation. This program received ratings of yes for subject matter, technical presentation, student interaction, documentation, and work behaviors and somewhat for program interaction and student evaluation. Program strengths include good menu structure, ease of use, and variety in testing. Reviewers suggested more use of graphics, linking summary, and more hints for incorrect answers. The program is recommended for supplementary use for owner-managers and marketing managers. (SK)
Publication Type: Book/Product Reviews
Education Level: N/A
Audience: Teachers; Administrators; Media Staff; Practitioners
Sponsor: Office of Vocational and Adult Education (ED), Washington, DC.
Authoring Institution: Ohio State Univ., Columbus. National Center for Research in Vocational Education.
Note: For the basic evaluation form, see ED 244 058.