ERIC Number: ED288014
Record Type: RIE
Publication Date: 1986-Apr
Reference Count: N/A
Development of a Comprehensive Recruitment Plan To Increase Enrollment and Retention at the Abbeville Career Vocational Center. The Emergence of Vocational and Occupational Education in America.
Crosby, Bobby L.
An investigation focused on positive means of recruiting and retaining students needed to reach a goal of 200 students at the Abbeville Career Vocational Center (South Carolina). Two methods used to research pertinent data were a literature search and interviews with key persons who had experienced similar problems. Data were compiled to develop a comprehensive recruitment plan that would provide parents and students with information pertinent to the value of vocational education. This plan included materials, strategies, and timetables for implementation. It was reviewed and revised, and evaluative criteria were established to provide useful feedback for improvement. (An appendix includes the recruitment and retention plan. It encompasses the formation of a recruitment committee, implementation of the plan using existing personnel and funds, and the major expenditures for the revision of the course booklets and transportation for student tours of the career center. Contents include information for a situation analysis, lists of goals and objectives, a marketing strategy, a recruitment/retention action plan, a public relations calendar, and information on controls evaluation.) (YLB)
Publication Type: Dissertations/Theses - Practicum Papers
Education Level: N/A
Authoring Institution: N/A
Note: Practicum paper, Nova University.