ERIC Number: ED287132
Record Type: RIE
Publication Date: 1987-Sep
Reference Count: 0
Alumni and Admissions: Uses or Abuses.
Alumni can serve many functions in college admission work. The alumni's greatest asset in admission work is their experience of the alma mater. Having alumni meet with potential students may be the best use of alumni by admission officers. Alumni can meet with prospective students in a variety of contexts. When meeting with students at a function that may involve other alumni, however, alumni must never lose sight of a focus on prospective applicants. Through writing letters, making telephone calls, or visiting schools, alumni can initiate recruiting contacts with prospective students and can familiarize the students with a college they may not have considered. When a college admission counselor is sent to unfamiliar cities to recruit, alumni living in those cities can serve as support personnel for the counselor in his recruiting efforts. Most active alumni networks involve alumni in at least three aspects of admission work: recruitment, interviewing, and yield strategy. Besides logistical support and contact through recruiting and interviewing, alumni can help through organizing and hosting events such as yield parties. Alumni can be an invaluable asset and a strong selling-point of the college to prospective students. Admission officers are encouraged to use their alumni in their admission efforts. (NB)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Conference of the National Association of College Admissions Counselors (43rd, Seattle, WA, September 29-October 2, 1987).