ERIC Number: ED285209
Record Type: RIE
Publication Date: 1987-Apr
Reference Count: N/A
Conversational Structure and Attitude Similarity: A Preliminary Research Note.
Barge, J. Kevin; And Others
A study used an interpersonal goals approach to investigate the impact of normal communicative activity upon the attitude similarity and social attraction relationship of 90 undergraduate students. It was hypothesized (1) that there would be a main effect upon perceptions of social attractiveness and communication competence due to aligning actions--perceived social attraction and communication competence score would be higher in meta-aligning conditions than satisfactory aligning conditions, and higher in satisfactory aligning conditions than non-aligning conditions; (2) that there would be a main effect for conversational identification due to aligning actions; and (3) that there would be a main effect for attitudinal identification due to actual attitude similarity. Subjects' attitudinal and conversational identification were assessed using three scales. Results indicated that perceptions of social attraction and communication competence were moderated independently by attitude similarity and use of aligning actions. Both independent variables produced simple main effects upon social interaction and communication competence, but did not relate uniquely with one another to produce interaction effects. Results suggest that individuals assess their level of attraction and the communication competence of others based both on attitudinal and conversational information--attitudinally similar individuals being perceived as more socially attractive and communication competent than dissimilar persons. (Data tables are included.) (NKA)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Joint Meeting of the Central States Speech Association and the Southern Speech Communication Association (St. Louis, MO, April 9-12, 1987).