ERIC Number: ED284611
Record Type: RIE
Publication Date: 1987-May
Reference Count: 0
Cultural Programs for the Community.
Descriptions are provided of projects undertaken at three county colleges in New Jersey to improve the cultural enrichment opportunities of the surrounding communities. First, introductory material discusses the pluralistic components (i.e., federal, state, and local governments; philanthropic foundations; private patrons; business; and the market place) that influence public policy on the arts in the United States. Next, background information and a brief description are provided for: (1) Somerset County College's (SCC's) performing arts center complex, which includes a 30,000 square foot auditorium, a small experimental theatre, and a library; (2) Mercer County Community College's (MCCC's) public FM radio station, cable television network, and "receive-only" satellite terminal; and (3) Essex County College's (ECC's) multi-purpose Physical Education Building, which contains a dance studio and classroom, and will house the Mary Burch Auditorium. Next, the paper considers the marketing and audience development strategies used by these institutions, including samples of the promotional materials used by the schools. The paper then explains the links between the cultural programming and the college curricula, highlighting MCC's associate of arts (AA) degree in telecommunications and SCC's AA degree in fine and performing arts. Discussions of plans for the Mary Burch Auditorium and of the benefits of such programs conclude the paper. (AYC)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Princeton Univ., NJ. Mid-Career Fellowship Program.
Note: One of a series of "Essays by Fellows" on "Policy Issues at the Community College."