ERIC Number: ED284318
Record Type: RIE
Publication Date: 1987-May
Reference Count: 0
How Speech Communication Training Interfaces with Public Relations Training.
Bosley, Phyllis B.
Speech communication training is a valuable asset for those entering the public relations (PR) field. This notion is reinforced by the 1987 "Design for Undergraduate Public Relations Education," a guide for implementing speech communication courses within a public relations curriculum, and also in the incorporation of oral communication training within public relations courses taught by representative PR educators. "Design" addresses course content that should be covered in a total public relations program, and recommends an "across-the-discipline" approach in which public relations faculty, in cooperation with speech communication faculty, would teach appropriate oral communication skills within the content of their courses. Students might receive additional training in conflict resolution, decision making, and management theory. Currently there exists a public relations Syllabi Bank which contains course syllabi in, for instance, introduction to public relations, cases/problems, public relations presentations, and public opinion/persuasion. Many of these syllabi already contain traditional speech communication curricula. Hence, sufficient evidence exists to support the value of this "across-the-discipline" approach to teaching public relations. (Eight references are included.) (JC)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Eastern Communication Association (78th, Syracuse, NY, May 18-21, 1987).