ERIC Number: ED284246
Record Type: Non-Journal
Publication Date: 1986
Reference Count: N/A
Plain English for Better Business. Summary of Proceedings of the Annual Washington Forum of the Council of Better Business Bureaus (10th, Washington, DC, 1986).
Sandler, Neil W., Ed.
Focusing on the benefits derived from using plain English in business and technical writing, this document summarizes the presentations at a forum of Better Business Bureau council members. Titles of the articles and their authors are as follows: (1) "English: Number One Language of Business" (W. H. Tankersley); (2) "What Is Plain English?" (M. Yocum); (3) "The Past, Present and Future of Plain English" (C. Felsenfeld); (4) "The New York Experience...The Plain English Statute in Action" (P. Sullivan); (5) "How to Encourage Plain English" (T. A. Murawski); (5) "The Blurring of the English Language" (J. S. Fish); (6) "Plain English in Warranties" (D. A. Collins); (7) "Billing in Plain English" (S. J. Hughes); (8) "The Plain English Contract" (C. Felsenfeld); (9) "Using Plain English in Owner Manuals and User Guides" (L. L. Gray); (10) "How Plain English Pays Off in Insurance Policies" (R. Mathisen); (11) "Benefits of Plain English to Utilities" (J. Marden-Stephens); (12) "Plain English Helps the Financial Services Industry" (M. J. McGrath); and (13) "Plain English and Creativity in Advertising" (J. Chervokas). Copies of a sample promissory note in business jargon and its equivalent in plain English are appended. (SKC)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Authoring Institution: Council of Better Business Bureaus, Inc., Arlington, VA.