ERIC Number: ED283796
Record Type: RIE
Publication Date: 1987-Apr
Reference Count: 0
The Aggressive Male versus the Passive Female: An Analysis of Differentials in Role Portrayal.
Higgs, Catriona T.; Weiller, Karen H.
This study examined the role of women as portrayed in the mass media, focusing on the depiction of women in the traditionally passive role as compared with men in the traditionally aggressive role. The analysis of media coverage was highlighted by the examination of women and men in magazines, billboards, television, and newspapers between January 1986 and March 1987, in an effort to explore their influence in shaping sex role stereotyping. Particular emphasis was placed on the coverage of women's and men's athletic events. Findings indicated that the media reinforces the myth of women's passivity and place in society, and it is suggested that to bring about societal attitude changes, the media must present women in more non-traditional and non-stereotypical ways. (JD)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the National Convention of the American Alliance for Health, Physical Education, Recreation and Dance (Las Vegas, NV, April 13-17, 1987).