ERIC Number: ED283182
Record Type: RIE
Publication Date: 1987-Aug
Putting the "Public" First in Public Relations: An Exploratory Study of Municipal Employee Public Service Attitudes, Job Satisfaction and Communication Variables.
Jeffers, Dennis W.
A study was conducted to determine (1) which actions municipal employees consider important to a city's overall public relations effort, (2) the attitudes of city employees toward public service activities, (3) the relationship between attitude and job satisfaction, and (4) ways to improve employee attitudes and, perhaps, public service performance. Quantitative data were gathered from over 70% of the employees of a midwestern municipality (population 40,000) during a series of communication-oriented workshops. The purpose of the workshops was not only to gather data but to train public service employees in communication techniques and public relations. Results confirmed the importance of the link between communication and job satisfaction. "External" duties--those involving interaction with the public--were identified as most important to the public relations effort. Employees' attitudes toward public service was generally good, and there was a strong correlation between job satisfaction and communication (happier employees are more likely to communicate about specific issues). Based on the results, specific recommendations for municipal employee training programs designed to enhance public service related attitudes, and thus improve a city's overall public relations program, were developed. (Tables of data and 19 references are included.) (AEW)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (70th, San Antonio, TX, August 1-4, 1987).