The ratio of journalism students choosing advertising to those choosing a news-editorial emphasis has risen dramatically in the 1980s. To determine whether students are rejecting the news-editorial curriculum based on their beliefs that occupations in this field offer low salaries, poor working conditions, and less creative opportunity than advertising, public relations, or broadcast journalism, 950 beginning journalism students at five universities were surveyed both about the curricula they selected and why and about the majors they were least likely to have chosen and why. On the 790 usable surveys that were returned, advertising was named as the most popular sequence (35.5%), while news-ed was selected by only 18.8%. Nearly 45% of the students indicated that they were unlikely to have chosen news-ed as a major, and only the low number of news-editorial students who said they were unlikely to have chosen news-ed as a major kept the totals from being even higher. Responses from students who said they were least likely to have selected news-editorial sequences indicated that low salaries and lack of opportunities to use creativity were the major reasons. Other frequently cited reasons were poor working conditions and poor advancement opportunities. The survey instrument and six data tables are appended. (AEW)