Although women are consistently underpaid relative to men working in comparable jobs, women generally do not consider themselves unfairly paid. Recent work on social comparison of pay outcomes has shown that people prefer to compare themselves with others who are similar to themselves on dimensions such as job and sex. Equity theory would suggest that, to the extent that women compare their pay with that of women or same-job others, they should feel relatively satisfied with their pay. To examine this issue, 21 male and 28 female college students were assigned to work on one of two identical jobs and were paid a fixed amount for their work. Pay standards were manipulated so that in one job comparison men were paid higher than women while in the other job comparison women were paid more than men. Subjects saw the wage paid to a person they had chosen as a comparison other and then indicated how satisfied they were with their own pay. The results showed that both men and women preferred to make same-job/same-sex pay comparisons. Subjects who had acquired comparison information indicating that others had been paid a lower wage felt entitled to less money and were more satisfied with their pay than were subjects who had learned that others received a higher wage. Women are likely to remain blind to their inequitable wages as long as they continue to make sex-based wage comparisons. (NB)