In almost every personal injury trial the injured person's attorney has to decide how much to ask the jury to award in damages. A line of research regarding attitude change in other settings indicates that the more extreme the persuading message is, the more attitude change occurs. This suggests that the more money requested in damages, the more a jury will award. An analogue experiment of juror behavior was used to examine the effect of amount of damages requested on amount awarded. College student subjects (N=158) read two detailed case summaries of real personal injury cases, with each summary containing one of four amounts requested for damages by the injured person's attorney. The results showed a significant effect of amount requested on amount awarded. The more money requested for damages by the plaintiff's attorney, the more the subjects awarded. The effect was consistent across cases and across injured persons of different sexes and ethnic groups. (Author/NB)