ERIC Number: ED281225
Record Type: Non-Journal
Publication Date: 1987-Aug
Pages: 22
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Circulation Practices and Pricing in Mid-Sized Dailies.
Picard, Robert G.
A study analyzed circulation practices and pricing of mid-sized daily newspapers, seeking to draw together a comprehensive description of the circulation situation for those papers. Seventy-five circulation directors, randomly selected from newspapers with daily circulation between 25,000 and 100,000, completed mailed questionnaires requesting data on circulation size, distribution and collection practices, production costs, and wholesale and retail prices or fees paid for delivery, for a variety of subscription and single copy sales options. The average daily circulation of papers in this study was 45,318, and the average Sunday circulation was 64,381. Data analysis revealed: (1) that the most common delivery system was that of independent distributors, (2) that compensation paid to contractors/agents was higher than that paid to independent distributors, (3) that papers with contractors/agents for delivery appeared to make greater use of mail collection than papers using any other type of delivery, (4) that there were no apparent differences in variable costs for papers with different types of delivery and collection systems, (5) that there were no differences in retail prices for papers under different delivery and collection systems, (6) that chain ownership had some effects on circulation practices and pricing--Sunday papers cost more, and (7) that ownership had some effect on the type of delivery system--independently owned papers were more likely to use agency and employee delivery systems. (Tables of data and notes are included.) (NKA)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A


