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ERIC Number: ED280327
Record Type: RIE
Publication Date: 1985-Dec
Pages: 125
Abstractor: N/A
Reference Count: 0
Transportation Brokerage: An Instructional Module.
Hayden, Linda
A concept-based introduction to transportation brokerage is provided in this instructional module for undergraduate and graduate transportation-related courses for disciplines such as engineering, business, marketing, and technology. The concept of transportation brokerage is defined as an assignment of the management of a specific element of a city's or region's transit needs to an independent agency or firm. The components of a brokerage operation are described, along with problems and issues associated with the adoption of such a system. Attention is directed to brokerage operation variations, the process of market segmentation and its uses as a planning technique for transportation brokerage; the importance of community support; various federal agencies that provide financial support; funding channels for integrated transportation systems; major barriers to innovative transportation systems; the complexities of implementing a brokerage operation; characteristics of transportation contracts; managing a brokerage operation; and use of evaluation and promotion to maintain high efficiency for the system. Key ideas are illustrated by case histories and examples. An eight-page bibliography is appended. (SW)
West Virginia University, Transportation Education Project, 2945 University Avenue, Morgantown, WV 26506.
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Language: English
Sponsor: Urban Mass Transportation Administration (DOT), Washington, DC.
Authoring Institution: West Virginia Univ., Morgantown. Technology Education Program.
Note: For related documents, see HE 020 138-144.