ERIC Number: ED280327
Record Type: RIE
Publication Date: 1985-Dec
Reference Count: 0
Transportation Brokerage: An Instructional Module.
A concept-based introduction to transportation brokerage is provided in this instructional module for undergraduate and graduate transportation-related courses for disciplines such as engineering, business, marketing, and technology. The concept of transportation brokerage is defined as an assignment of the management of a specific element of a city's or region's transit needs to an independent agency or firm. The components of a brokerage operation are described, along with problems and issues associated with the adoption of such a system. Attention is directed to brokerage operation variations, the process of market segmentation and its uses as a planning technique for transportation brokerage; the importance of community support; various federal agencies that provide financial support; funding channels for integrated transportation systems; major barriers to innovative transportation systems; the complexities of implementing a brokerage operation; characteristics of transportation contracts; managing a brokerage operation; and use of evaluation and promotion to maintain high efficiency for the system. Key ideas are illustrated by case histories and examples. An eight-page bibliography is appended. (SW)
Descriptors: Business, College Instruction, Contracts, Engineering Education, Financial Support, Graduate Study, Higher Education, Innovation, Instructional Materials, Marketing, Public Administration Education, Public Facilities, Research Utilization, Technology Transfer, Theory Practice Relationship, Transportation, Undergraduate Study, Urban Planning
West Virginia University, Transportation Education Project, 2945 University Avenue, Morgantown, WV 26506.
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Sponsor: Urban Mass Transportation Administration (DOT), Washington, DC.
Authoring Institution: West Virginia Univ., Morgantown. Technology Education Program.
Note: For related documents, see HE 020 138-144.