ERIC Number: ED279039
Record Type: RIE
Publication Date: 1986-Nov
Reference Count: 0
Rhetoric and Public Address: A Future in the Communication Discipline?
Sanders, Gerald H.
A survey of colleagues in the communication discipline sought to assess the future of rhetoric and public address as an integral part of curriculum and degree programs. A trend that appeared in the remarks was that scholars in the field of rhetoric have too long eschewed the broadening of the concept of rhetorical criticism. Rhetoric should be considered inherent in all forms of human communication, not just public address. The respondents supported both rhetoric and public address as important parts of the communication discipline. New specialties, such as public relations and organizational communication, are tipping the balance of the communication curriculum away from the former central core of rhetoric and public address. However, rhetoric and public address are becoming contemporized and integrated into these new specialties. Communication administrators must take the lead in modernizing the study of rhetoric and public address and the new adaptations of rhetoric and public address must be included in the curriculum in order to attract bright students to the communication discipline. (SRT)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (72nd, Chicago, IL, November 13-16, 1986).