ERIC Number: ED278162
Record Type: RIE
Publication Date: 1985
Reference Count: N/A
Educational Public Relations.
West, Philip T.
The first quarter of this textbook on public relations in the public school setting reviews the topic and informs educators about the potential public relations problems and opportunities that could face them in the foreseeable future. An introduction and four chapters cover (1) the history of public relations; (2) the elements of public relations, including human relations and communication; (3) the effects of technological advancement on public relations; and (4) the present and future roles of the educational public relations specialist. An array of strategies for initiating, implementing, and evaluating the public relations program is provided in the second quarter of the text. These five chapters focus on (1) the purpose of public relations; (2) planning the public relations program; (3) the roles of members of the school community; (4) the roles of members of the external community; and (5) the political ramifications of the public relations program. The third quarter of the text consists of one chapter that lists 10 principles of public relations and identifies practices that manifest these principles. The final quarter of the text provides practice in analyzing and responding to public relations problems. Eleven pages of references conclude the text. (PGD)
Descriptors: Community Role, Elementary Secondary Education, Politics of Education, Program Implementation, Public Relations, School Community Relationship, Staff Role, Technological Advancement
Sage Publications, Inc., 2111 West Hillcrest Drive, Newbury Park, CA 91320 ($25.00; quantity discounts are negotiable--contact Director of Marketing).
Publication Type: Guides - Classroom - Learner; Books
Education Level: N/A
Audience: Practitioners; Students
Authoring Institution: N/A