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ERIC Number: ED277295
Record Type: RIE
Publication Date: 1986-Sep
Pages: 5
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Corporate Sponsors: Is There a Price to Pay?
Hahn, Laurel Markey
Bulletin of the Association of College Unions-International, v54 n5 p4-7 Sep 1986
Funding of college union and student activities programs by local and national companies is discussed. While a great many colleges use corporate sponsorship to some extent, an issue is which corporate sponsors should be used and how. Colleges rely on four major types of corporate sponsorship: companies may offer (1) a specific amount for a specific program, (2) a lump sum donation, (3) a product or service, and (4) prepackaged programs. Most union and activities administrators use corporate sponsorship because it enables them to produce programs not otherwise possible. Others see corporate sponsorship as a way to improve relations with surrounding communities. Another view is that corporate sponsorship is an outgrowth of the university practice of asking for corporate donations in academic areas. Some student union and activities organizations review upcoming activities and match sponsors with specific programs, while in other cases, the companies approach the union. Retaining control is important to most campus administrators. A key question centers on whether by accepting products, money, or services from corporate sponsors, union and activities organizations endorse those sponsors. Views of a number of student affairs staff about corporate support and approaches they follow are identified. (SW)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A