ERIC Number: ED277055
Record Type: RIE
Publication Date: 1986-May
Reference Count: 0
The Audience Role in the Evolution of Fictional Television Content.
McDonald, Daniel G.; Schechter, Russell
A study suggested that audience feedback plays a central role in determining the types of television programs shown on the air and that two major ways series are adopted are through imitation of popular series and through a gradual, evolutionary process. Through an analysis of the prevalence of programs in six genres, these hypotheses were supported. Results indicated that programmers are more likely to air shows of a given genre in years immediately following a year in which there was a highly rated program of that genre. Strongest support for the hypotheses was found in prediction of the number of programs of each type returning to the air. The study concluded that the audience does influence the content and variety of programming offered by networks. While the nature of the feedback process is not yet clear, the study concludes that there is evidence that both imitation and evolutionary processes operate in formulation of network schedules. (Figures and tables of supporting data are appended.) (SRT)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (36th, Chicago, IL, May 22-26, 1986).