ERIC Number: ED277033
Record Type: RIE
Publication Date: 1984-Mar
How Plain English Works for Business: Twelve Case Studies.
Office of Consumer Affairs, Washington, DC.
Detailing the false starts, uncertainty, and internal questioning that occur as companies organize and manage language simplification projects, the 12 case studies contained in the two sections of this book reveal how some business organizations have benefited by simplifying consumer documents. Descriptions of each case contain information on the background and payoffs of the project, and materials available. The resulting plain English products are said to improve each company's image and competitive position as well as streamline procedures, eliminate unnecessary forms, and reduce customer complaints. The first section details the approaches of the following corporations to assigning responsibility, gathering data, using in-house talent or consultants, and testing materials: (1) Citibank, N. A.; (2) Home Owners Warranty Corporation; (3) J. C. Penny Company, Inc.; (4) Pfizer, Inc.; (5) Roche Laboratories/Hoffman-LaRoche Inc.; (6) Shell Oil Company; and (7) Target Stores. The second section describes simplification projects initiated by four insurance organization that were among the pioneers in the movement to simplify insurance policies in the 1970s: Aetna Life & Casualty, American Council of Life Insurance, Insurance Information Institute, Sentry Insurance, and St. Paul Fire and Marine Insurance Company. An explanation of Flesch Reading East Test is appended, as is a checklist for organizing and managing a corporate plain English project. (JD)
Descriptors: Business Communication, Business English, Case Studies, Consumer Protection, Language Usage, Program Effectiveness, Technical Writing, Writing Evaluation
Superintendent of Documents, U.S. Government Printing Office, Washington, DC 20402 (S/N 003-000-00631-0, write for price).
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Office of Consumer Affairs, Washington, DC.