ERIC Number: ED276870
Record Type: RIE
Publication Date: 1986-Dec-6
Reference Count: 0
Microcomputer Usage in Secondary Marketing Education. A National Study.
Searle, A. Gary
A study was conducted to determine microcomputer hardware, software, and inservice components of secondary marketing education programs. A questionnaire was developed and sent to 420 teacher-coordinators in 42 states. A total of 225 (54 percent) usable returns were tabulated at the University of Wisconsin-Stout Computer Center. Results of the study were compiled in these six categories: hardware, instructional software, operations software, teacher experience, inservice needs, and microcomputer availability. The study concluded that Apple is the most popular brand of microcomputer in secondary marketing programs. A wide variety of instructional and operations software is available and presently being used in marketing education--four programs were listed as most popular in instructional uses: Jeans Factory, Lemonade Stand, Enterprise Sandwich Shop, and Profit and Loss. Most popular operations software programs were Apple Grade Book, Apple Works, VisiCalc, Print Shop, and others. Results showed that secondary marketing educators definitely need help with software review/evaluation and practical applications for their microcomputer curriculum. Recommendations were made for preservice and inservice programs for marketing teachers in the use of microcomputers and for further research to determine educational needs. (An addendum to the report provides 30 vendors' addresses and four pages of instructional and operations software.) (KC)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Convention of the American Vocational Association (Dallas, TX, December 6, 1986).