This instructional guide provides curriculum developers, industrial instructional technologists (IITs), and script writers with concrete examples of motivational strategies for the improvement of instruction. It is intended to aid the IIT in addressing motivation within the instructor guide--the driving force of the training package, and to assist the script writer in capturing motivation within the script--the driving force behind the videotape. Background information on motivation is provided. Three areas are described in which an instructor must try to instill motivation: secure attention of the learner, develop interest into desire, and sustain the desire to learn. Twelve specific motivational strategies are provided as well as examples of how to include them in the instructor guide and/or videotape. Each strategy is described, an explanation of why it will motivate is presented, and an example of how it would appear in one or both of the instructional media (instructor guide or video) is provided. Appendixes include a literature review and reference listing. (YLB)