ERIC Number: ED276808
Record Type: RIE
Publication Date: 1986-Oct
Reference Count: 0
"Fee Contracting": Marketing Adult Education Program Offerings on a Cost-Recovery Basis. Cost-Recovery Basis.
Creighton, John P.
This workshop presents a Maryland model of delivering public adult education services to business, industry, and public agencies on a cost-recovery basis. A rationale is discussed for the role of public adult education in provision of services on this basis. Ten ways to get started without a marketing specialist are listed. Good leads to prospective clients for these services are also recommended. Suggestions follow for promoting, marketing, developing, and implementing services. A review of administrative issues includes a listing of characteristics required by the program administrator. Advantages to the adult education program are cited. (YLB)
Descriptors: Adult Education, Adult Programs, Business, Contracts, Corporate Education, Delivery Systems, Employment Programs, Federal Programs, Industry, Inplant Programs, Marketing, Outreach Programs, Program Development, Program Implementation, Public Agencies, School Business Relationship, School Community Relationship, Staff Development
Publication Type: Guides - Non-Classroom; Speeches/Meeting Papers
Education Level: N/A
Audience: Practitioners; Administrators
Authoring Institution: N/A
Note: Paper presented at the National Adult Education Conference (Hollywood, FL, October 1986).