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ERIC Number: ED276808
Record Type: RIE
Publication Date: 1986-Oct
Pages: 7
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
"Fee Contracting": Marketing Adult Education Program Offerings on a Cost-Recovery Basis. Cost-Recovery Basis.
Creighton, John P.
This workshop presents a Maryland model of delivering public adult education services to business, industry, and public agencies on a cost-recovery basis. A rationale is discussed for the role of public adult education in provision of services on this basis. Ten ways to get started without a marketing specialist are listed. Good leads to prospective clients for these services are also recommended. Suggestions follow for promoting, marketing, developing, and implementing services. A review of administrative issues includes a listing of characteristics required by the program administrator. Advantages to the adult education program are cited. (YLB)
Publication Type: Guides - Non-Classroom; Speeches/Meeting Papers
Education Level: N/A
Audience: Practitioners; Administrators
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the National Adult Education Conference (Hollywood, FL, October 1986).