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ERIC Number: ED276466
Record Type: RIE
Publication Date: 1985
Pages: 657
Abstractor: N/A
Reference Count: 0
Fashion Merchandising. Marketing and Distributive Education.
Robertson, Horace C.; And Others
This curriculum guide was developed to be used as a resource guide to assist marketing and distributive education teachers in planning and teaching a course in fashion merchandising. First, an introductory section is devoted to the management of the fashion merchandising curriculum, including information on the guide's background, units of instruction, competencies, format, instructional planning, instructional delivery, evaluation and feedback. Next, the guide presents the following teaching units: (1) Overview of the Fashion Industry; (2) Communications in Marketing; (3) Merchandise Information for Fashion Merchandising; (4) Personal Selling; (5) Merchandising Operations; (6) Sales Promotion; and (7) Employment Skills. Each unit includes a broad course outline, which provides competencies and objectives sequenced by topic; a detailed content outline, which includes printed references, suggested student activities, handouts, and transparency masters; and evaluation measures and keys. (LAL)
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: North Carolina State Dept. of Public Instruction, Raleigh. Div. of Vocational Education.
Note: This reprint is a product of the Vocational Instructional Materials Acquisition System located at Florida State University.