ERIC Number: ED275929
Record Type: RIE
Publication Date: 1986
Reference Count: 0
Communicating with Youth about Alcohol: Methods, Messages, & Materials.
National Clearinghouse for Alcohol Information (DHHS), Rockville, MD.
This publication is intended to provide direction to volunteers and professionals working to reduce teenage alcohol abuse through public education efforts. It includes the most recent research on the alcohol-related knowledge, attitudes, and practices of youth. It also provides information on motivating adolescents to avoid alcohol or, if they have experimented, to stop or avoid regular use. The guide offers ways to plan and develop messages and materials about alcohol so that adolescents will respond favorably. Chapter 1 presents current research findings on adolescent alcohol use, attitudes, and knowledge and discusses reasons why adolescents use alcohol and the risks associated with its use. In chapter 2, communication strategies that have proved effective in educating and motivating youth to avoid alcohol and other drugs are described. Included are recommendations on selecting target groups, media, and message content. Chapter 3 outlines a six-step process for planning, developing, promoting, and distributing messages and materials for youth about alcohol: (1) planning and strategy development; (2) concept development; (3) message execution; (4) promotion and distribution; (5) evaluation; and (6) feedback. Appendices contain peer resistance strategies for saying no, a list of resource groups, and a 40-item bibliography. (NB)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Sponsor: National Inst. on Alcohol Abuse and Alcoholism (DHHS), Rockville, MD.
Authoring Institution: National Clearinghouse for Alcohol Information (DHHS), Rockville, MD.