ERIC Number: ED275909
Record Type: RIE
Publication Date: 1986-Jun
Reference Count: 0
Technology in Marketing. A Special Report.
Harris, Ronald R.
New technologies transform the world, creating implications for marketing education. How should marketing educators educate students in order to prepare them for occupations in the future marketing field? Answers to this and similar questions depend on point of view. Technological innovations have implications for marketing educators in all fields. Some of the areas that will be affected include agriculture, health care and maintenance, computerized information systems, power energy, and transportation. If marketing students are to understand technology in marketing, they must (1) be educated about the implications of technology in marketing; (2) experience advancing technology and its impact through on-the-job training, field trips, and multimedia presentations; (3) develop career plans related to each of the emerging technologies and relate each of these to the marketing field; (4) be equipped with a minimum level of computer literacy in order to take their place in a competitive world that is more and more dependent on knowledge acquired through information processing; (5) understand that value decisions accompany advances in technology particularly as it affects marketing; (6) develop an understanding of the interrelatedness of technologies; and (7) develop an appreciation for the fact that technology is a servant of people to meet needs. (Abstracts of 25 research reports on technology in marketing are included in this report.) (KC)
Publication Type: Reference Materials - Bibliographies; Reports - Descriptive
Education Level: N/A
Sponsor: Montana State Office of the Superintendent of Public Instruction, Helena.
Authoring Institution: Montana State Univ., Bozeman.