ERIC Number: ED275901
Record Type: RIE
Publication Date: 1986
Reference Count: 0
Marketing Education Curriculum.
Alaska State Dept. of Education, Juneau. Div. of Adult and Vocational Education.
This handbook contains a competency-based curriculum for teaching marketing education in Alaska. The handbook is organized in seven sections. Section 1 introduces the competency-based curriculum, while Section 2 provides the scope and sequence and hierarchy of marketing education competencies. Section 3, the core of the curriculum, includes the competencies and tasks for marketing education. Its three parts cover basic marketing (employability skills, communications, human relations, business mathematics), intermediate marketing (economics, marketing), and applied marketing (business operations, merchandising, customer service, salesmanship, store/business management, display merchandising, advertising). Section 4 contains course descriptions to assist school districts in developing their vocational programs. Section 5 contains a curriculum analysis matrix to be used in determining competencies to be included in specific marketing education courses. Section 6 contains a sample skills card to be used in evaluating competency completion by students. Section 7 lists resources and materials available from a variety of sources in Alaska and throughout the country. (KC)
Descriptors: Advertising, Business Communication, Competence, Competency Based Education, Course Content, Curriculum Development, Educational Resources, Marketing, Merchandising, Program Development, Secondary Education, State Curriculum Guides, Student Evaluation, Teaching Methods, Vocational Education
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: Alaska State Dept. of Education, Juneau. Div. of Adult and Vocational Education.