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ERIC Number: ED275813
Record Type: Non-Journal
Publication Date: 1986-Jun-30
Pages: 18
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Employment Performance of Students. Final Report from 10/18/85-6/30/86.
Brevard Community Coll., Cocoa, FL.
A study examined ways of improving the response rates of employers to followup surveys collecting information on graduates of community colleges in Florida. Followup study procedures and instruments that had been used in the state were modified to provide for greater faculty involvement in placement of students and identification of employers and to encourage greater employer contact and response. The new survey form was shortened to fit on one side of a regular letter-sized page. Although the state-mandated questions had to be retained verbatim, the form was changed by presenting the questions in larger print and with bolder subtitles. The cover letter was also improved in the following ways: information was presented in a straightforward manner, the simplicity and importance of completing the form were stressed, and the previous introductory rhetorical question was replaced by a positive statement. Although the results of using the new form and procedures were not dramatic (an improved response rate of 57.4 percent, they did represent a substantial improvement over the previous rate. Furthermore, the procedure of addressing letters "To the Supervisor of . . ." rather than restricting mailings to those supervisors whose names had been supplied by students added 104 employers to the survey population and resulted in 47 additional responses. (Appendixes to this report include copies of the previous and revised employer followup letters and cover letters.) (MN)
Publication Type: Reports - Descriptive
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: Florida State Dept. of Education, Tallahassee. Div. of Vocational, Adult, and Community Education.
Authoring Institution: Brevard Community Coll., Cocoa, FL.
Identifiers - Location: Florida
Grant or Contract Numbers: N/A