This paper highlights three sources that may have important implications for the future of social influence research in counseling. The first source presented is a major new literature review by P. Paul Heppner et al. that reviews the literature on social influence on counseling and updates earlier reviews. The discussion focuses on three main areas of change Heppner et al. would like to see in future counseling social influence research: (1) client and counselor characteristics; (2) client information processing; and (3) types of therapeutic interventions. The second source examined is the Elaboration Likelihood Model, a promising model for resolving problems in social influence research which deal with inconsistent findings regarding counselor characteristics, little behavior change resulting from client attitude change, and the difficulty of generalizing from social influence research in the laboratory to actual counseling. A new theoretical paper on social influence in counseling (Stan R. Strong, in press) is presented as the third source of future direction in research applying attitude change theory to counseling. Implications for the field are listed. (NB)