ERIC Number: ED274775
Record Type: RIE
Publication Date: 1986-Jan
Reference Count: 0
Community Work Development: A Marketing Model.
Como, Perry; Hagner, David
This manual is concerned with developing community-based work for persons with disabilities, particularly disabled workers in segregated settings and individuals who are considered not yet ready for or capable of work. The first part of the publication deals with the following topics: the concepts of community, work, and severe disabilities; the pros and cons of a two-client model; marketing principles (strategies for developing a business approach and product definition and development); provision of company services (assessment, goal setting, intervention, and monitoring); job positions as variables and job creation as problem solving; and organizational implications for agencies (implications for a marketing approach and for community programming). The second part of the guide consists of case studies of a manufacturer of small electronic motors, a bakery, a power company, and an apartment complex. Concluding the guide is a descriptive listing of 48 different services that agencies can offer their client companies, including affirmative action consultation, accounting and bookkeeping, accident review, contract production, employee placement, financial assistance, human factors consultation, job description development and review, labor force planning, market development, patronage, performance evaluation, production expertise, public relations, safety awareness and training, supervision of workers, time studies and work measurement, try-outs, and writing services. (MN)
Descriptors: Agency Role, Case Studies, Community Development, Community Programs, Consultation Programs, Disabilities, Employment Services, Job Development, Marketing, Models, Technical Assistance
Materials Development Center, Stout Vocational Rehabilitation Institute, Menomonie, WI 54751 ($8.75).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: Wisconsin Univ.-Stout, Menomonie. Stout Vocational Rehabilitation Inst.