ERIC Number: ED274293
Record Type: RIE
Publication Date: 1986
Reference Count: 0
The Successful Capital Campaign: From Planning to Victory Celebration.
Quigg, H. Gerald, Ed.
A collection of 22 chapters on capital campaigns is presented to provide: resource for both veterans and newcomers; technical information for fund-raising professionals and key volunteers; and a record of all aspects of current thinking on the capital campaign. Chapter titles and authors are as follows: "What Is a Capital Campaign in Today's World?" (H. Gerald Quigg); "What Are the Values and Purposes of a Capital Campaign?" (Edward G. Coll, Jr.); "The Long-Range Planning Process" (William L. Pickett); "Before the Campaign Begins: An Internal Audit" (D. Chris Withers); "Fund-Raising Consultants" (H. Sargent Whittier, Jr.); "Testing the Market: The Feasibility Study" (Richard Page Allen); "Prospect Research" (Jan L. Grieff); "Prospect Screening and Evaluation" (Ann W. Caldwell);"The Role of the Board of Trustees" (Henry D. Sharpe, Jr.); "The President's Role in a Capital Campaign" (Edward T. Foote, II); "Organizing Yourself for Major Gift Success" (William F. Dailey); "The Campaign Case Statement" (Richard D. Chamberlain); "The Campaign Plan" (W. Moffett Kendrick); "Capital Campaign Organization" (Richard F. Seaman); "The Campaign Budget" (Robert B. Rasmussen); "Setting the Campaign Goal" (Nelson C. Lees); "The Campaign Calendar" (F. Mark Whittaker); "Campaign Mechanics" (Scott G. Nichols); "Solicitation Methods and Training" (Sara L. Patton); "Public Relations Support for the Capital Campaign" (Donald R. Perkins); "The Public University Perspective" (Royster C. Hedgepeth); and a conclusion (Paul J. Franz, Jr.). (SW)
Descriptors: Administrator Role, Budgeting, Capital, College Presidents, Consultants, Donors, Educational Finance, Fund Raising, Higher Education, Information Sources, Institutional Advancement, Institutional Research, Long Range Planning, Private Colleges, Private Financial Support, Program Costs, Public Relations, State Colleges, Trustees
Council for Advancement and Support of Education, 11 Dupont Circle, Suite 400, Washington, DC 20036 ($23.50).
Publication Type: Collected Works - Serials; Guides - Non-Classroom; Reports - Descriptive
Education Level: N/A
Authoring Institution: Council for Advancement and Support of Education, Washington, DC.