This kit is intended to help program planners write the information needed for an effective brochure advertising a workshop, seminar, conference, class, or academy. The kit contains the following sections: (1) Benefit Headlines Capture Reader Attention; (2) Establish a Need Quickly; (3) Identifying the Audience; (4) Making Top Names Tops; (5) Small Sessions; (6) Biographies, Not Obituaries; (7) Testimonials Add Credibility to Your Claims; (8) Photographs Grab Attention; and (9) Oh, the Details. Within each section is an overview, three brief instructions, and examples that illustrate the kind of information needed for the brochure to be effective. Each section is based on research and proven principles for effective advertising and direct marketing. Following each 1-2-3 section is a worksheet to be used for brochure information. Worksheets are to be completed, numbered in sequence, and then sent to the conference office, designer, or printer. Blank worksheets are provided at the end of the kit. (MLF)