Placement services and employee recruiting for college graduates have become major enterprises. Organized employment assistance consists of (1) college placement services, (2) personnel departments within businesses, (3) traditional employment agencies paid by employers, and (4) agencies paid by the client for individual job searches. Although they may share information, each facilitates the process of finding employment for different reasons and in different ways. Certain formal behaviors have become almost universal norms for college graduate applicants, including preparation and presentation of a resume, arranging and attending personal interviewers, and agreement on reasonably specific terms of employment when job offers are made and accepted. Other less formalized expectations are for behaviors that communicate mutually held values. Some communication strategies are difficult to separate clearly from others that characterize the varied kinds of employment assistance, but the differences among the forms of assistance used by college and university graduates are apparent. Few graduates are aware of what those differences are, and only limited, realistic information is available from job-hunting literature. Graduates seeking jobs need to shape "individual" strategies for obtaining employment, consider carefully the mechanisms for implementation, and learn more about both the ranges of those providing employment service and what they have to offer. (HTH)