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ERIC Number: ED273974
Record Type: RIE
Publication Date: 1982
Pages: 3
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The 30-Second Spot Quiz.
Rank, Hugh
Based on the pattern of "the pitch" (Hi/Trust Me/You Need/Hurry/Buy), this sequence of questions can be used to focus on the "skeleton" underneath the surface variations of radio and television commercials, and newspaper and magazine ads. The five questions, which include evaluation criteria, are as follows: (1) What attention-getting techniques are used? (2) What confidence-building techniques are used? (3) What desire-stimulating techniques are used? (4) Are there urgency-stressing techniques used? and (5) What response-seeking techniques are used? (HTH)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Excerpt from "The Pitch," 1982, by Hugh Rank.