The Department of Education at Eastern Washington University has used several marketing techniques to improve its relations and image that are aimed towards several audiences, including the local and regional community, the legislature, current and potential students, alumni, fellow educators within the university, and regional school districts. The first step in the marketing process included a thorough revision and reform of the department's offerings in teacher education. The department then researched and published results of that research on the quality of the department's students and programs. The third step involved the undertaking of a public relations campaign to restore public confidence in department credibility, and then an internal information campaign was undertaken to reestablish departmental credibility within the institution. A marketing program was established to meet public and individual needs. Although some faculty members were at first reluctant to become involved in "marketing" the department, the "pro-active" approach has changed the perceived responsibility for reform to an opportunity to reform, and faculty members find the process mutually nourishing to the region, the university, the profession, the students, and themselves. (CB)