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ERIC Number: ED273348
Record Type: Non-Journal
Publication Date: 1986-Oct
Pages: 15
Abstractor: N/A
An 80's Approach to Providing Educational Services to Business/Industry: The Houston Community College System Plan.
Boatright, Joyce; Crowley, Jacquelin
In 1982, the Houston Community College System (HCCS) initiated a marketing study designed to identify the education and training needs of the business community in relation to the community college's newly implemented program of professional development seminars. Through a telephone survey of 127 Houston area companies employing 100 or more people, the study sought to: (1) identify major companies which could be potential users of the professional development seminars; (2) determine the image of HCCS as a provider of the seminars; (3) identify professional development seminars with the greatest potential for successful marketing; and (4) identify ways to communicate the availability and benefits of the seminars. Survey findings indicated a high level of interest in the seminars and led to the development of several marketing tools and strategies, including a folder providing basic information about seminars; a quarterly newsletter; and increased networking with organizations. In 1986, a similar study was conducted of companies with 50 or more employees. This study revealed high levels of employer interest in outside training, a lack of concern with college credit among 72% of the companies, a need for flexibility of format, a willingness among respondents to pay for training, and support for the community college as a source of employee training. As a result of its marketing studies, HCCS has developed a planned approach to developing its services to the business community. (LAL)
Publication Type: Reports - Descriptive; Reports - Research
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A