In 1979, Bakersfield College (BC), California, designed and implemented a comprehensive student recruitment program aimed at students from feeder high schools. To determine the effects of major changes in the recruitment program, a study was conducted comparing the percentage of high school graduates who enrolled at BC under the comprehensive recruitment program with the percentage who enrolled following the program changes. An analysis of enrollment figures for fall 1983 and fall 1984 by high school and district indicated that for 16 of the 17 feeder high schools there was no significant difference in enrollment rate following a decrease in resources expended and the elimination of a one-to-one effort on the part of recruiters. The study report includes a literature review and a proposed model for a community development program at BC. (LAL)