ERIC Number: ED273162
Record Type: RIE
Publication Date: 1986
Fund Raising. The Guide to Raising Money from Private Sources. Second Edition, Revised and Enlarged.
Broce, Thomas E.
A basic guide and reference to raising funds from private sources is presented that is designed primarily for professional personnel or the administrator employing fund-raising personnel. The first edition of the guide has also been used as a textbook for university courses in fund-raising. This revised edition includes new materials on: capital programs for smaller organizations, new and upcoming interests of foundations, preparing the case statement, leadership provided by trustees and volunteers, and the POMMES Process of Fund-Raising Management, which includes planning, organization, motivation, marketing, execution, and self-evaluation. Additional contents cover: nine principles of fund-raising, raising funds for annual support, gaining corporate and business support, proposal preparation, deferred-giving programs, prospect identification and evaluation, and techniques of cultivation and solicitation. Appendices include: a sample case statement; suggested staff and volunteer organizations and capital and annual-support programs; action outline for a capital campaign; a flow chart for a capital campaign; sample letter of inquiry to a foundation; sample proposal letter to a foundation; follow-up proposal letter; and sample of formal proposal. A list of foundations by state and a bibliography are included. (SW)
Descriptors: Business, Capital, Donors, Fund Raising, Grantsmanship, Higher Education, Philanthropic Foundations, Private Financial Support, Proposal Writing, School Business Relationship, School Funds
University of Oklahoma Press, 1005 Asp Avenue, Norman, OK 73019 ($19.95).
Publication Type: Books; Guides - Non-Classroom
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: N/A