ERIC Number: ED272957
Record Type: RIE
Publication Date: 1986-May-3
Reference Count: 0
Conducting the Community Audit: Design and Results.
Kendall, Kathleen E.
A communication audit was conducted to diagnose and evaluate communication in a New York school district and to make general suggestions for improving communication. Based on pilot interviews of district and school staff and the general public, and on material from a Gallup Poll of the public's attitudes toward public schools, a mail survey was constructed and completed by 274 selected residents of the school district. The results, more favorable than those of national surveys, indicated that most community members and teachers and staff rated the school district highly for its over-all quality of education. Respondents rated the ability to read, speak, and write English correctly and the development of good study and work habits most highly. Parents were more knowledgeable and more positive about the schools than were respondents without children. Five of the eight most used and trusted communication sources were associated with individual schools: notices sent home with children, school newsletters, teachers, school children, and parents of school children. Based on the audit results, it was recommended that (1) the district concentrate its energies more on a few communication sources including the district newsletter, (2) teachers play a more active part in interpersonal communication in the community, and (3) the school board provide district residents with opportunities to communicate with board members. (Highlights from each chapter of the audit's final report are included.) (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Eastern Communication Association (77th, Atlantic City, NJ, April 30-May 3, 1986).