ERIC Number: ED272877
Record Type: RIE
Publication Date: 1986-Aug
Reference Count: 0
Recruiting Blacks into Journalism.
Tipton, Leonard; And Others
Despite significant progress in the recruitment of black journalists, adequate representation of blacks in newsrooms remains an acute concern. The results of (1) statistical monitoring by organizations such as the Newspaper Fund, (2) searching of trade press and academic journal articles for insights into the problem, (3) an open-ended questionnaire mailed to administrators of 22 journalism programs with a substantial percentage of black students, and (4) focus group interviews with black undergraduate mass communication majors at the University of Florida revealed that while the journalism profession can be justifiably proud of its commitment to black parity in hiring, progress toward that goal will not be easy. Low interest by blacks is often attributed to beliefs that newspaper work has little credibility or trust among blacks, that low pay is a deterrent, and that writing difficulties keep young blacks from considering careers in journalism. But the importance of these reasons seems to be overestimated. While the prestige and reputation of the journalism school are important in fostering an interest in a newspaper career, newspapers and journalism schools must also make better use of black journalists as role models for students deciding upon a career and begin their recruitment at the high school level. Since leadership in the area of minority recruitment is coming primarily from the industry, rather than from journalism education, educators must become more aggressive and committed to goals of black parity. A seven-page reference list is appended. (SRT)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (69th, Norman, OK, August 3-6, 1986).