ERIC Number: ED272745
Record Type: RIE
Publication Date: 1986-Jun
Reference Count: 0
What To Do If They Don't Like Your Program. TECHNIQUES.
Paul, Sharon A.
Lifelong Learning, v9 n8 p29-30 Jun 1986
Program providers who do not give refunds should reconsider their policies. Training providers should give all attendees the opportunity to express dissatisfaction, follow up on all complaints immediately and personally, and allow dissatisfied attendees to receive full or partial refunds or attend another session or program without additional cost. Besides doing whatever it takes to address the complaints of dissatisfied attendees, training providers should assess their programs to devise ways of improving them. Training programs should be evaluated in terms of whether (1) there is a perceived need for the program; (2) it is properly focused for the audience; (3) the sponsor and speakers are credible to the audience; (4) the program is offered at a convenient time; (5) the location is popular, convenient, and economical; (6) the price match is right for the audience and program; (7) the promotion is adequate; (8) mailings were sent to the right people; and (9) the program is differentiated from competing programs. Although these questions are best answered in the planning phase of a program, they can also be asked in retrospect and used as the basis for improving the program's chances for a positive reception by attendees. (MN)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Authoring Institution: N/A