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ERIC Number: ED272006
Record Type: RIE
Publication Date: 1985-May
Pages: 25
Abstractor: N/A
Reference Count: 0
Essential Cultural Information and Suggestions for Teaching It in German Business Courses.
Gerulaitis, Renate
A course in German for business on the college level must engage in cross-cultural training as well as teach specialized vocabulary and conversational German for international business dealings. Materials and methods for such a course are described. Some generally untapped sources for material on corporate culture that are suited for use in the classroom include: (1) the newsletters of the "Industrie-und-Handelskammer," which often include articles on do's and don'ts for Germans coming to the United States and insights into German perceptions of American business attitudes; (2) conversations with Americans who have worked or done business in Germany or with Germans working in the United States; and (3) slides of everyday occurrences or sights in Germany, which are used to help sharpen observation and perceptions of cultural subjects. Business sections of German newspapers and in-house publications of German firms also contain cultural information embedded in business vocabulary. Examples are given of class activities for each of the three types of material. A description is provided of each slide and the kind of class discussion it can evoke. (MSE)
Publication Type: Guides - Classroom - Teacher; Speeches/Meeting Papers
Education Level: N/A
Audience: Teachers; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: In: Proceedings of the Eastern Michigan University Conference on Languages for Business and the Professions (4th, Dearborn, MI, May 2-4, 1985); see FL 015 835.