ERIC Number: ED272006
Record Type: RIE
Publication Date: 1985-May
Reference Count: 0
Essential Cultural Information and Suggestions for Teaching It in German Business Courses.
A course in German for business on the college level must engage in cross-cultural training as well as teach specialized vocabulary and conversational German for international business dealings. Materials and methods for such a course are described. Some generally untapped sources for material on corporate culture that are suited for use in the classroom include: (1) the newsletters of the "Industrie-und-Handelskammer," which often include articles on do's and don'ts for Germans coming to the United States and insights into German perceptions of American business attitudes; (2) conversations with Americans who have worked or done business in Germany or with Germans working in the United States; and (3) slides of everyday occurrences or sights in Germany, which are used to help sharpen observation and perceptions of cultural subjects. Business sections of German newspapers and in-house publications of German firms also contain cultural information embedded in business vocabulary. Examples are given of class activities for each of the three types of material. A description is provided of each slide and the kind of class discussion it can evoke. (MSE)
Descriptors: Business Administration Education, Business Communication, Cross Cultural Training, Cultural Education, German, Higher Education, Intercultural Communication, Languages for Special Purposes, Newsletters, Second Language Instruction, Slides, Stereotypes, Tape Recordings, Teacher Developed Materials
Publication Type: Guides - Classroom - Teacher; Speeches/Meeting Papers
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: N/A
Note: In: Proceedings of the Eastern Michigan University Conference on Languages for Business and the Professions (4th, Dearborn, MI, May 2-4, 1985); see FL 015 835.