ERIC Number: ED271999
Record Type: RIE
Publication Date: 1985-May
Reference Count: 0
The Commercial Course: Defense et Illustration.
The development of commercial foreign language courses by colleges and universities would help to satisfy the need for language enrollments and the expressed need of the international business community for foreign language skills in American business employees. Three major problems inhibit commercial language course development: limited materials, college reluctance to permit foreign language departments to venture into this new territory, and finding competent teachers. In France, such courses have been offered for many years and in many fields. A commercial French course offered at Converse College in South Carolina includes French business letter writing practices, making and cancelling orders, shipping, discounts, billing, transportation, advertising, marketing, telephone use, the banking system, insurance, resume writing, and specialized vocabulary development. Students have requested content on the Common Market and French company types, and a follow-up course. The course has also resulted in the renewal of student interest in language study. Appendixes include information sources, examples of business letters, advertisements, and other instructional materials. (MSE)
Publication Type: Opinion Papers; Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: In: Proceedings of the Eastern Michigan University Conference on Languages for Business and the Professions (4th, Dearborn, MI, May 2-4, 1985); see FL 015 835.