This study surveyed college placement directors and senior college administrators as part of a project to develop a model career planning and placement program. The survey instrument for placement directors requested information on research activity, campus-based programing, and basic demographic data. The senior college administrator survey requested attitudinal data on career planning and placement. The study results indicated that: (1) career development needs of college students were diverse; (2) programs existed to meet both the needs of the immediate constituents and of society; (3) campus assessments of student needs should be conducted; (4) career planning and placement offices provided diverse programs and services; (5) campus agencies other than career placement provided some career or placement services; and (6) few campuses had all career development and placement services reporting to the same person or campus division. Because of the diversity indicated by this study, a single model program for student career development seems unrealistic. Appendices provide survey items and a summary of results for each item. A five-page bibliography is included. (ABL)