This document presents college practitioners with a practical guide for establishing, maintaining, expanding, or revitalizing a contemporary career planning and placement center. The introduction to this guide contains a brief history of career planning and placement. Chapter 1, Career Planning and Placement in the Academic Setting, addresses the issues of constituency representation, position in the academic structure, public relations on campus, placement and the development fund, quantitative program evaluation, and centralized versus decentralized placement. Chapter 2, Career Planning and Placement Functions, discusses placement and counseling, career planning, self-help, employment search, on-campus interviews, credential referral service, workshops, prescreening, confidentiality of student records, and faculty liaison. Chapter 3 includes sections on placement in the disciplines of agriculture, arts and letters, business, communication, education, engineering, human ecology, and science. Chapter 4 discusses special programs in international placement, career days, academic career planning courses, equal employment opportunity programs, women's programs, affirmative action programs for the handicapped, and placement in the military. Other chapters focus on: (1) college placement at smaller institutions; (2) alumni placement; (3) computerized placement; (4) budget; (5) research; (6) student employment; (7) volunteer programs; (8) cooperative education programs; (9) ethics of placement; (10) career information center; (11) professional development; (12) professional standards; (13) demonstrations; and (14) placement office publications. The guide concludes with a summary, an eight-page reference list, and an extensive appendix of resource materials and sample forms. (NB)