This paper summarizes and highlights some of the critical developments, issues, and trends which impact the work of survey research. The issue of preventing or minimizing nonresponse bias by successfully obtaining cooperation from people being surveyed continues to be of concern to survey research professionals. The most effective response rate stimulating strategies are those that are creatively designed to fit the people being surveyed and flexible enough to meet the changing characteristics of different populations. Regarding the effect of people who are unreachable by telephone, the important issue is making certain the sample is not different from the population in some way that will affect the results. An approach to obtaining truthful answers to questions of a sensitive nature is the randomized response technique, which presents the respondent with more questions then just the sensitive question. New developments in technology have impacted survey research in data collection and data analysis, specifically with the use of Computer Assisted Telephone Interviewing and the personal computer. Certain emerging trends might endanger the quality of research efforts: (1) over-emphasizing quick results: (2) allowing technology to substitute for human quality; (3) restricting options; and (4) misusing qualitative methods. (PN)