ERIC Number: ED271368
Record Type: RIE
Publication Date: 1984-Jun
Reference Count: 0
Anthropology and International Business. Studies in Third World Societies. Publication Number Twenty-Eight.
Serrie, Hendrick, Ed.
The range and possibilities of "business anthropology" are explored in fourteen papers. The papers are presented in an order designed to illustrate five major roles for anthropologists interested in working with business: (1) conducting cross-cultural orientation programs for business personnel working in foreign countries or with different domestic ethnic groups; (2) monitoring and brokering cross-cultural business operations; (3) analyzing the business organization itself and its internal functioning; (4) analyzing the host country or host community in terms of its needs, capabilities, and limitations regarding business; and (5) teaching college courses relating anthropology to business. The papers are: (1) "Anthropological Contributions to Business in Multicultural Contexts" (Hendrick Serrie); (2) "Culture in International Business: Selecting Employees for Expatriate Assignments" (Margo L. Smith); (3) "Managing the Multinational Firm: Finding the Right Expatriate for the Job" (Jo Rainie Rodgers); (4) "Intercultural Training: An Overview of the Benefits for Business and the Anthropologist's Emerging Role" (Constance S. Ojile); (5) "Cross-Cultural Interaction: Some General Considerations for Innocents Abroad" (Hendrick Serrie); (6) "Chinese Business and Management Behavior and the Hsu Attributes: A Preliminary Inquiry" (Hendrick Serrie); (7) "A Cross-Cultural Analysis of Drinking Behavior within the Context of International Business" (Diane Zior Wilhelm); (8) "Forming Business Relationships in Bantu Africa" (Jeffrey A. Fadiman); (9) "The Anthropologist in Marketing" (S. Brian Burkhalter); (10) "The Americanization of Shoyu: American Workers and a Japanese Employment System" (John van Willigen and Richard Stoffle); (11) "The Multinational Corporation as a Form of Sociocultural Integration above the Level of the State" (Alvin W. Wolfe); (12) "The Art of Nigerian Business: Igbo Entrepreneurial Innovation Using Family Organization" (Stella B. Silverstein); (13) "Religions and Economic Externalities of American-Guatemalan Agribusiness" (Elizabeth B. Sumner-Faust); and (14) "College Courses on Business Anthropology" (Hendrick Serrie). (BZ)
Descriptors: Anthropology, Business, Business Administration, Cross Cultural Studies, Drinking, Entrepreneurship, Foreign Countries, International Trade, Managerial Occupations, Marketing, Modernization, Religion, Religious Differences, Socioeconomic Influences
Studies in Third World Societies, Department of Anthropology, College of William and Mary, Williamsburg, VA 23185 ($20.00).
Publication Type: Collected Works - General; Information Analyses
Education Level: N/A
Authoring Institution: College of William and Mary, Williamsburg, VA. Dept. of Anthropology.
Note: For other studies in this series, see ED 251 334 and SO 017 268 and SO 017 295-296.