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ERIC Number: ED270798
Record Type: RIE
Publication Date: 1986-Aug
Pages: 35
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Media Environment of the '90s: A Period of Danger for Newspaper Journalism?
McManus, John
The news media of the 1990s will probably not use videotext systems or three-dimensional holograms to replace the newspaper. Instead, simpler combinations of news media that mimic the characteristics of print may replace advertising in newspapers, causing them to downgrade journalism or increase subscription cost, thereby decreasing circulation and social impact. The danger to journalism is based on five propositions: (1) teletext can mimic the interactivity of two-way videotext at a fraction of the cost; (2) by the mid-1990s, teletext will offer advertisers a print-like medium at a cost far below that of newspapers; (3) retailers are learning that many kinds of advertising need not appear between news columns to be read by consumers; (4) the marriage of interests between readers and advertisers will dissolve; (5) faced with a loss of advertising revenues, newspapers will either reduce the quality of journalism or maintain service only at high subscription rates for those who can afford it. Society will be affected adversely because the kind of news that exposes the problems in society and gives voice to those aggrieved is expensive journalism, the existence of which is threatened by these impending changes. A 60-item bibliography is appended. (SRT)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (69th, Norman, OK, August 3-6, 1986).