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ERIC Number: ED270752
Record Type: RIE
Publication Date: 1986-Aug
Pages: 16
Abstractor: N/A
Reference Count: 0
Simulator: A Pilot Interactive Simulation Program for Use in Teaching Public Relations.
Pavlik, John V.
An interactive simulation program was developed for use in teaching students how to handle public relations problems. The program user is placed in the role of assistant newsletter editor, facing a series of decision-making situations. Each choice the user makes affects the subsequent reality created by the program, which is designed to provide (1) a high degree of movement for the student user, (2) first-hand experience with high technology, and (3) a novel way of learning and applying course material in a realistic manner. The "Simulator" program was tested with two groups of students at the Pennsylvania State University in 1985. Students who used the program then completed a survey to help evaluate the effectiveness of the program. Results indicated that student users found the program interesting and educational. Although there are limitations to this type of computer assisted learning, it has the potential of making great contributions to public relations education. (DF)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (69th, Norman, OK, August 3-6, 1986).