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ERIC Number: ED270749
Record Type: Non-Journal
Publication Date: 1986-Aug
Pages: 18
Abstractor: N/A
Reference Count: N/A
Ignoring Change: An Evaluation of "TV Guide" Covers, 1970-1979.
Dye, Jean; Harmon, Mark
Noting that little has been said about "TV Guide's" performance in telling its readers about television, a study examined how the magazine presented television during the 1970s, a critical period in the development of American television. All "TV Guide" covers from the 1970s were examined, and each cover story was categorized according to the accompanying photograph or caricature. The categories included commercial network programs, syndicated non-network programs, public television programs, and cable or subscription programs. The examination revealed a clear pattern. "TV Guide" gave a disproportionate amount of attention to regular series on commercial networks, while all other categories received little or no coverage. Specifically, "TV Guide" ignored the development of cable television, pay cable, superstations, and subscription television. The magazine also underplayed public television and failed to keep pace with changes in commercial network offerings. (Tables of data are included.) (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A