Business and counseling professionals agree that counselors can have a place in the organizational and corporate setting and be a valued commodity for the success of business. Human resource development (HRD) provides an organization's personnel with cognitive experiences designed to improve job performance and productivity. Counselors are often employed in HRD programs for work in: (1) career development; (2) employee assistance programs (EAPs), and (3) training and development. Career development stresses the importance of matching the individual to the job. Full scale career counseling is the most complete and desired method for assisting with career development, and counselors are well equipped to perform assessment interviews, psychological testing and interpretation, and behavior observation. Counselors working in employee assistance programs involve themselves in activities which include needs analysis of the individual client or group of clients, behavior modification programs, referral sources, and therapists. Tasks that counselors might perform in the training and development field include professional self-development, needs analysis, individual development, group and organizational development, planning and counseling, and managing work relationships and counseling. Counselors who enter business and industry via training and development, EAPs, and career development programs may find themselves in demanding roles which test their creative and professional skills. (NB)